The New Stuff

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Branding 101 – FAIL


It’s amazing that even large companies, well known for their branding, still get it wrong.

As I ran out of my one-stop shampoo the other day, I of course reached for my wife’s L’Oreal products and was quickly frustrated to find I couldn’t identify the shampoo vs. conditioner.

Sure there’s gold, vibrant pink, white over black, and one bottle’s up and the other faces down. Even with all that it is not easy to identify which bottle is which. From a product design/branding point of view, this is the equivalent of product suicide. Ironically it doesn’t take much to fix this issue and still keep the essence of the designers vision. The original product on the left and a quick revise on the right, is literally the difference to success!

Written by Sebastian Sindermann, Creative Director at sebaad.com.

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