Let’s face it, if your business is not on the Internet yet, you are in big trouble! Even a few year’s ago, depending on your business, you may have gotten away with avoiding the Web. Today that’s just not realistic, with 45% of the earth’s population finding information and communicating via the Web, you have to have a presence now.
If you already have a website and it’s older then a year or two, you’re probably in trouble too. Older sites are mostly static, meaning they don’t adjust to be viewed on mobile devices. That makes reading tiny text and navigation very difficult for the visitor, so they end up frustrated and leave your site. Some of you may have flash based websites, though popular some years ago with their cool graphics and animation, they won’t display at all on most mobile devices. Keep in mind over 60% of all web traffic is now on mobile devices and you are losing potential customers.
All this leads us to building a dynamic website. Not only do dynamic sites adjust to be viewed on whatever site the visitor is using, but they also are extremely versatile. For 95% of my clients, I recommend using the WordPress content management system (CMS).
It is a fantastic platform to build a website on and allows for all kinds of web content, blogs, and e-commerce or a combination of all. It is easily expandable with plugins for such things as automatically posting your blog to social sites like Facebook, Twitter, Google+, LinkedIn, etc. – arguably the most frequent feature request from my clients. Best of all, this is one of the most cost effective ways to get an amazing site!
Written by Sebastian Sindermann, Creative Director at sebaad.com.